Intentional Collection by Ari
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Four women with luxury raw hair extensions in an editorial studio portrait

Raw. Single donor. Chosen with intention.

Hair is never just hair.

It is the decision you make before you speak.

Enter the collectionTake the Mirror
Raw single donorHand-weftedChosen with intentionCuticle alignedMade to be worn for yearsRaw single donorHand-weftedChosen with intentionCuticle alignedMade to be worn for years

The Mirror

Five questions. One answer.

Tell us how you want to be met, and we will tell you what to wear.

Look into the Mirror
A vanity mirror in low light

The Edit

Shop Collection

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Model with long body wave hairBest seller

The Body Wave

Body Wave · 22"

From$145

Model with pin-straight silk pressed hair

Silky Straight

Straight · 24"

From$155

Model with deep wave hairBest seller

Italian Curly

Italian Curly · 26"

From$110

Model with loose beachy waves

Burmese curly

curly · 20"

From$110

Intentional Collection wigs

Wigs

Enquire

Lace closures in every texture

Lace Closures & Frontals

Silky Straight

$85

The Journal

Notes on intention

The difference between raw, virgin and remy

The difference between raw, virgin and remy

Three words the industry uses loosely. Here is what they actually mean.

Dressing your intention: a colour and texture guide

Dressing your intention: a colour and texture guide

Match your texture to the room you are walking into.

How to wash raw hair without losing the pattern

How to wash raw hair without losing the pattern

Cool water, slow hands, and no shortcuts. The full ritual.

The house code

“Hair is never just hair. It is the decision you make before you speak.”

Enter the collection