Intentional Collection by Ari
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The Journal

Notes on intention.

The difference between raw, virgin and remy

The difference between raw, virgin and remy

10 August 2026

Raw hair is unprocessed, single-donor, and cuticle aligned. Virgin hair is chemically untreated but may be collected from several donors. Remy simply means the cuticles run in one direction. Only raw guarantees all three.

Dressing your intention: a colour and texture guide

Dressing your intention: a colour and texture guide

10 August 2026

Straight reads as precision. Body wave reads as warmth. Deep wave reads as drama. Loose wave reads as ease. Curl reads as rarity. Choose the reading before you choose the length.

How to wash raw hair without losing the pattern

How to wash raw hair without losing the pattern

10 August 2026

Raw hair keeps its pattern when you stop fighting it. Detangle dry, from the ends up. Wash in cool water with a sulphate-free cleanser, pressing rather than scrubbing. Condition in sections, comb through, rinse cold. Air dry on a stand, never twisted in a towel.